Join the best in the industry.
Thanks to the collaboration between Time to Watches and COUTURE, seize the opportunity to be part of a pool of 250 leading watching & jewelry brands, such as Bell & Ross, Fortis Watches, Junghans etc.
May 27 (6:00 pm - Opening Night) to May 31, 2026
COUTURE, Wynn Las Vegas
Brands
This year, around twenty brands are waiting for you!
Discover the Exhibiting brands from May 27 (6:00 pm - Opening Night) to May 31, 2026.
Discover
Buyers, retailers, media, immerse yourself with Time to Watches @ COUTURE.
COUTURE is the most exclusive event showcasing the best in designer fine jewelry and luxury watch brands in the sophisticated and intimate setting of Wynn Las Vegas.
Join the community.
Highlights
Time to Watches at COUTURE
Discover a curated selection of 18 watch brands showcased within the exclusive atmosphere of COUTURE at Wynn Las Vegas.
Bringing together retailers, industry leaders, collectors and media from across the U.S. and beyond, Time to Watches at COUTURE offers brands a unique opportunity to connect with the American market in a premium and business-focused environment.
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Opening Night Event
Join us on Wednesday, May 27 at 6 PM, for the official kick-off of COUTURE 2026. Raise a glass with friends and colleagues and discover the most current collections from our talented designers and brands. Cocktails and hors d’oeuvres will be served.
All COUTURE badge holders are welcome.
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COUTURE After Dark
This year, instead of our traditional Party by the Pool, join us for the inaugural edition of COUTURE After Dark at Intrigue Nightclub.
On May 28 from 9 PM, the COUTURE community will gather for cocktails, desserts and late-night bites at Wynn Las Vegas’ newest nightlife destination in an intimate and festive atmosphere.
Access is exclusively reserved for Diamond badge holders. Your badge will be required for entry.
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Time to Watches Prize
The 2025 Time to Watches Prize winner, Suan You, will be showcased at Time to Watches Las Vegas in collaboration with HEAD – Genève. Her project, MIMU, reimagines the relationship with time through a poetic and playful object moving between watchmaking, jewelry and sculpture.
Presented during the event, the installation highlights a contemporary and artistic approach to time while celebrating emerging talent and creative innovation through the Time to Watches Prize platform.
The Risks and Rewards of Working with Timepiece Brands
Join Ariel Adams on May 30 at 4 PM for The Risks and Rewards of Working with Timepiece Brands — a conversation exploring the opportunities, challenges and realities of working with emerging and independent watch brands in today’s evolving market.
Bringing together respected voices from across the industry, the discussion will offer valuable insights from retailers, founders and key players shaping the future of watchmaking. Additional guest speakers will be announced soon.
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COUTURE Design Awards
Join friends and colleagues on Saturday, May 30 at 6:30 PM, at the glamorous Encore Theater for the announcement of this year’s COUTURE Design Awards finalists and winners.
This internationally recognized competition celebrates the highest level of creativity, craftsmanship and design excellence across the jewelry industry and honors some of the most outstanding talents shaping the future of design today.
The COUTURE Design Awards is open to all COUTURE badge holders.
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